ROI-Driven Paid Search Optimization
Our partnership is built on delivering results, and in paid search marketing, success is all about ROI. Every day, we prioritize maximizing returns by analyzing real data and crafting high-converting campaigns. This includes:
- Keyword and competitor research
- SKAGS (single keyword ad groups)
- Negative keyword pruning
- Ad copy optimization
- Landing page creation & optimization
- Search engine retargeting
DTV
How Our Paid Search Marketing Services Fuel Revenue Growth
Merging Search Engine Marketing with Conversion Rate Optimization (CRO)
A successful SEM campaign goes beyond just appearing on Google. Many SEM agencies in Singapore simply set up ads and leave them running, leading to suboptimal performance.
The key to maximizing SEM success is ensuring more visitors take action—whether calling or contacting you after clicking your ad. For instance, if your current SEM campaign has a 2% conversion rate, it means only 2 out of 100 visitors reach out to you. Our approach focuses on improving these numbers for better results.
Certified Google Ads Experts You Can Trust
Work with a team of certified Google Ads and SEM specialists, each with at least two years of experience managing local campaigns. We blend strategy with execution to deliver results that align with your business goals.
what you get
What is included in our paid search marketing services?
Partnering with DTV gives you complete access to our expert paid SEM solutions. Our services are tailored to enhance every aspect of your paid campaigns, including:
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ad services
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PPC audit services
One of the first things we’ll do for your business is provide you with a full PPC audit. In the audit, we’ll evaluate every significant element of your existing PPC campaign and compile a report of what’s working and what isn’t. The report will break down every aspect of your PPC strategy and determine what you could improve. In addition, we’ll offer recommendations on how to improve them. In fact, if your business has over four employees and spends more than $1000 per month on PPC, you qualify for a free PPC audit! Just get in touch with us to get started.
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Remarketing services
At DTV, we specialize in helping you harness the full potential of remarketing, particularly through platforms like Google Ads. With Google Ads, you gain the ability to track the traffic to specific pages on your website and deliver targeted ads to those users who have visited those pages. Our team is dedicated to assisting you in setting up the necessary tracking mechanisms and creating captivating remarketing ads that effectively capture the attention and interest of your target audience.
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Geofencing ad services
DTV is here to provide you with comprehensive support in harnessing the potential of geofencing, ensuring that your ad campaigns are optimized for maximum impact. Our team of experts will assist you in identifying the ideal outer limits for your geofences and seamlessly integrate them into your Google Ads strategy. Using this information, we will assist in setting up geofences that precisely align with your objectives, reaching the right people at the right time and maximizing the efficiency of your advertising efforts.
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Social media ad services
While Google Ads is undoubtedly a powerful advertising platform, it’s important to recognize that there are various other avenues to effectively display ads and engage with your target audience. Social media platforms, in particular, offer compelling paid advertising options that shouldn’t be overlooked. With users spending approximately 28% of their Internet time on social media, these platforms present a fantastic opportunity to connect with your audience.
Creating Success
Why Are Our Paid Search Management Services So Effective?
Aligning Search Intent at Every Stage
Choosing the right keywords is just the beginning. We ensure your target keywords align with ad copy, CTAs, and landing pages to convert clicks into measurable ROI.
Expert PPC Management
Success comes from experience. Our paid search managers have years of expertise running high-performing campaigns across various industries—with satisfied clients to prove it.
Google Premier Partner Advantage
Partnering with a Google-certified agency gives you a competitive edge. We’re certified across all Google ad platforms and have direct access to exclusive support and resources—ensuring your campaigns benefit from the latest industry insights.
“DTV’s PPC service is in a league of its own, thanks to its knowledgeable, strategic, and professional account managers.”
Director of Marketing
The proof is in the numbers
Why paid search Ads can bring in the numbers
38%
of growth rate in brand awareness for businesses that start doing Search Ads
100%
of total clicks on search results page are Search Ads, serving as proof that a dependence on SEO alone limits your potential for more traffic and leads.
82%
of clicks on Search Ads are more likely to buy, making for better leads
FAQ
FAQs about paid search management
Looking to learn more about paid search management for your business? Browse our FAQs:
Paid search is a digital marketing strategy that involves online ads that appear at the top of search engine results pages (SERPs). Paid search ads typically look similar to organic search listings but have a label that distinguishes them as ads.
With paid search management services, you can expect a dedicated team of experts who will meticulously review and analyze your campaigns, ensuring that they align with your business objectives. Through continuous optimization, they will fine-tune your advertisements to maximize their effectiveness, reaching the right audience at the right time.
When it comes to paid search ads, Google Ads serves as a prime example of how the process works. Google Ads allows advertisers to bid on specific keywords they want their ads to appear for. When a user conducts a search on Google, the platform uses various factors such as keywords, ad settings, bids, and ad quality score to determine which ads to display.
Paid search can indeed be a valuable addition to your marketing strategy for several reasons: Audience Research, Precise Targeting, Quick Results, Bottom-of-the-Funnel Leads, Supplementing Organic Search Results. By leveraging the advantages of paid search, businesses can effectively target their audience, generate qualified leads, achieve faster results, and enhance their overall online visibility and conversion rates.
